Marketing is the business practice of promoting and selling products or services, including market research, advertising, sales strategies, and customer engagement. It involves understanding consumer behavior, identifying target audiences, and creating compelling messages to drive brand awareness and sales. Marketers use various channels to reach customers, such as digital media, social platforms, and traditional advertising. The integration of AI tools is reshaping marketing by enhancing data analytics, enabling personalized content, automating campaigns, and improving customer interactions, leading to more effective and efficient marketing strategies.
